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Leah Scheurer

Digital Marketer

about

ABOUT

Hands-on marketing leader experienced in creating and communicating effective strategies and sustainable processes. Driven by the opportunity to unearth creative solutions and help organizations meet their strategic objectives.

resumé

SKILLS & EXPERTISE

  • Leadership

  • Communication

    • Tools: Slack, Microsoft Teams, Workplace

  • Social Media Management

    • Tools: Facebook Business and Ads Manager, Creator Studio, Falcon Social, Social Studio​

  • Web Design

    • UI/UX, Basic HTML, CSS, Javascript

  • Task Management

    • Tools: Asana, Basecamp, Trello​

WORK EXPERIENCE

ELEMENT CREATIVE   De Pere, WI

Account Executive   (May 2022 - Present)

  • Primary client contact for one of the agency's top five accounts

  • Manage execution of integrated marketing tactics including social media, earned and owned content, paid digital, PR, and more

  • Develop detailed creative briefs and lead project kick-off meetings

  • Ensure deadlines are met and quality of work is on brand and up to standard

ALLIANCE CHURCH   Appleton, WI

Creative Services and Marketing Manager   (July 2021 - May 2022)

  • Restructured department to better serve internal customer needs and support channel marketing strategies

  • Manager of all creative service roles and contractor relationships (project management, video, graphics, content)

  • Created project request, in progress communication, and debrief processes

  • Earned trust through proven results, establishing the creative services team as subject matter experts

  • Maximize impact of communication efforts by leveraging available resources

Digital Marketing Manager   (June 2019 - October 2021)

  • Led website redesign project and all communication with implementing agency

  • Transformed online channel strategies to reflect the organization’s long-term vision

  • Developed and launched weekly email newsletter, averaging 55% open rate

  • Transitioned key events, including online services, to engaging digital experiences during the pandemic

SCHOOL SPECIALTY   Greenville, WI

Social Media Marketing Manager   (July 2017-May 2019)

  • Served as strategist and primary liaison with paid media agency, creating full funnel social media ad campaigns

  • Planned and executed strategic deployment of content mix on social media channels

  • Worked collaboratively with other digital channel managers to align efforts

  • Developed branded creative for social and other digital channels

  • Responsible for blog manager and campaign content development

Social Media Marketing Specialist   (July 2017-May 2019)

  • Conceptualized and executed corporate social media campaigns

  • Designed, launched, and maintained four unique blogs

  • Built social campaign contests and landing pages

  • Grew and nurtured social audiences

  • Collaborated with category marketing managers to best leverage social channels

EDUCATION

University of Wisconsin - Oshkosh

2009 - 2013

Bachelor's of Business Administration - Marketing

Emphasis in Web Presence Management

Oshkosh, WI

Fox Valley Technical College

2016-2017

Web Design Fundamentals Certificate

Appleton, WI

I ALSO BAKE. @LRSBAKES

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