ABOUT
Hands-on marketing leader experienced in creating and communicating effective strategies and sustainable processes. Driven by the opportunity to unearth creative solutions and help organizations meet their strategic objectives.
SKILLS & EXPERTISE
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Leadership
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Communication
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Tools: Slack, Microsoft Teams, Workplace
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Social Media Management
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Tools: Facebook Business and Ads Manager, Creator Studio, Falcon Social, Social Studio​
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Web Design
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UI/UX, Basic HTML, CSS, Javascript
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Task Management
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Tools: Asana, Basecamp, Trello​
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WORK EXPERIENCE
ELEMENT CREATIVE De Pere, WI
Account Executive (May 2022 - Present)
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Primary client contact for one of the agency's top five accounts
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Manage execution of integrated marketing tactics including social media, earned and owned content, paid digital, PR, and more
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Develop detailed creative briefs and lead project kick-off meetings
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Ensure deadlines are met and quality of work is on brand and up to standard
ALLIANCE CHURCH Appleton, WI
Creative Services and Marketing Manager (July 2021 - May 2022)
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Restructured department to better serve internal customer needs and support channel marketing strategies
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Manager of all creative service roles and contractor relationships (project management, video, graphics, content)
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Created project request, in progress communication, and debrief processes
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Earned trust through proven results, establishing the creative services team as subject matter experts
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Maximize impact of communication efforts by leveraging available resources
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Digital Marketing Manager (June 2019 - October 2021)
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Led website redesign project and all communication with implementing agency
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Transformed online channel strategies to reflect the organization’s long-term vision
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Developed and launched weekly email newsletter, averaging 55% open rate
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Transitioned key events, including online services, to engaging digital experiences during the pandemic
SCHOOL SPECIALTY Greenville, WI
Social Media Marketing Manager (July 2017-May 2019)
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Served as strategist and primary liaison with paid media agency, creating full funnel social media ad campaigns
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Planned and executed strategic deployment of content mix on social media channels
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Worked collaboratively with other digital channel managers to align efforts
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Developed branded creative for social and other digital channels
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Responsible for blog manager and campaign content development
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Social Media Marketing Specialist (July 2017-May 2019)
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Conceptualized and executed corporate social media campaigns
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Designed, launched, and maintained four unique blogs
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Built social campaign contests and landing pages
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Grew and nurtured social audiences
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Collaborated with category marketing managers to best leverage social channels
EDUCATION
University of Wisconsin - Oshkosh
2009 - 2013
Bachelor's of Business Administration - Marketing
Emphasis in Web Presence Management
Oshkosh, WI
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Fox Valley Technical College
2016-2017
Web Design Fundamentals Certificate
Appleton, WI